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Thursday, January 10 • 10:45am - 11:25am
Learning Innovation Lab #1: Brand Week

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Come ready to participate. Too often we find ourselves promoting the hook with an unsustainable promise, in turn creating a perceived experience. While keeping up with trends is important, authentic brands should support the interest of its audience and align with its culture.

We will present the idea around Brand Week; an initiative that looks to engage with campus community members to gather insight on the Mason experience that can inform future marketing and branding strategy. Using the Liberating Structures database, we will guide participants through a series of brainstorming activities that will contribute to the ideas of this initiative.

Speakers
AM

Anthony McLean

Marketing and Communications, Student Involvement
CN

Charles Nicholson

Senior Account Manager, Office of Communications and Marketing


Thursday January 10, 2019 10:45am - 11:25am EST
Johnson Center, Room B

Attendees (7)