As Amazon heads east to Arlington, VA and Mason plans for large-scale strategic expansion in the hi-tech arena, this session will explore implications of public-private partnerships (P3) in higher education. Mason has already placed great attention on connecting to employers, workforce, and emerging fields; the entrance of Amazon presents a unique opportunity for Mason to now lead the P3 arena on a new front: student affairs. Presenters will provide an overview of the topic, highlight current work in this space, and will introduce both opportunities and risks of public-private partnerships in academia. Participants will be asked to engage in an innovative thought process and discussion around the link between P3 and student affairs, with consideration to needs, resources, and the work of Mason’s University Life division.