This program will begin with the national context of how data and analytics are used in today's higher education institutions as well as at George Mason University. Then it will narrow its focus to the application of data and analytics for student success and operational effectiveness, with some examples of work done by University Life Data Analytics and HR, and Auxiliary Enterprises. Lastly, it will discuss how to identify individual office's data needs and align them with the best-suited tools available, to hopefully provide some useful takeaways for the program participants.